The restaurant, Tratto, is a modern trattoria. (Try the swordfish spiedini with ’nduja mayo.) And in a city where the view of the Duomo is the coin of the realm, the Zefiro Rooftop is worth untold florins, plus inflation.
Esquire, April 2026Florence’s palazzi, basilicas and baptistries groan with history. But the city’s new W hotel poses an alternative perspective – one that is distinctly modern.
Wallpaper*, November 2025Why book? For the buzzy, youthful energy, inspired design, and must-try dining that characterize the W brand.
Conde Nast Traveler, November 2025Hotel Collection/Reward Program
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Hotels Own Introduction
A Contemporary Hub in the Heart of Florence
With front-row access to icons such as Florence Cathedral and Santa Maria Novella, W Florence places guests at the crossroads of culture, creativity, and conversation. Here, global influences meet Florentine tradition within a setting defined by bold, contemporary design.
Design, Culture, and Connection
Across 119 rooms and suites, modern aesthetics blend seamlessly with the city’s rich heritage. The hotel’s dynamic spirit extends beyond design, with curated programming—from art showcases to workshops and exclusive events—creating a vibrant, ever-evolving cultural scene.
Elevated Culinary Experiences
Dining unfolds across a collection of vibrant venues, culminating in a rooftop that reveals sweeping views over the city. From inventive cuisine to crafted cocktails, each experience is designed to reflect both international flair and local character.
Signature Suites with a View
The Signature Suites redefine the stay, offering expansive living spaces, city-view balconies, and in select cases, terraces overlooking landmarks such as the Medici Chapels. Thoughtfully curated amenities and personalized touches enhance every moment, creating a residential sense of comfort with unmistakable style.
Rooftop Perspectives
At Zefiro Rooftop, Florence unfolds in panoramic beauty—from the skyline of Florence to its most celebrated monuments. Open seasonally, this al fresco setting pairs signature cocktails, light bites, and music with an atmosphere that captures the city’s energy from above.
Where Florence Meets the World
W Florence is a destination for tastemakers and creatives alike—where art, design, and hospitality converge to create a stay that is as expressive as it is immersive.