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A stylish hotel in walking distance to restaurants, bars, museums and the waterfront.

— PK, StayGrand Hotel Expert

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Design Hotels

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A Design Icon in Downtown Reykjavík

Set on a lively corner in the heart of downtown Reykjavík, 101 Hotel occupies a former office building transformed into a sleek and atmospheric boutique hotel. A long-standing member of Design Hotels, it takes its name from 101—the city centre’s historic postal code—and reflects the creative, contemporary spirit of the Icelandic capital.

Art and Icelandic Design

Inside, a curated collection of works by local artists adds a distinctly Icelandic character to the hotel’s modern interiors. Clean lines, generous proportions and carefully selected details create an aesthetic that feels sophisticated yet relaxed, with art woven naturally into the guest experience.

A Sanctuary for Relaxation

After a day exploring Reykjavík, guests can retreat to the spacious gym and intimate spa, complete with sauna, steam room and jacuzzi. The hotel’s bar and lounge offers a more social setting, where high walls and a striking glass ceiling create an atmospheric space for cocktails, conversation and relaxed evenings.

The Creative Spirit of Reykjavík

With its central location, contemporary design, local art and considered wellness spaces, 101 Hotel offers a stylish introduction to Reykjavík. It is a distinctly urban retreat with an unmistakable sense of place, perfectly suited to discovering the city’s galleries, restaurants, boutiques and cultural life.

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