World Class Experiences
Praise
This is a fantastically fun place to bed down, with interiors that practically demand you loosen up and settle into Soho's rhythm – even if just for the night.
Conde Nast Traveler, May 2024Sated on all the delights of Soho, within and beyond the hotel, guests can retire to one of 57 comfy, characterful rooms finished in soft pastels, distinguished with unique artworks, and generously stocked with toiletries by chic Sicilian outfit Ortigia.
Travel + Leisure, April 2024London's newest and most flamboyant place to stay.
Financial Times, November 2023Awards
Reader’s Choice Awards 2025
Readers of Conde Nast Traveller (UK edition) vote for their top hotels and resorts worldwide.
Conde Nast Traveller (UK)
Best of The Best 2024
Robb Report nominates the world-class properties that take luxury stays to breathtaking new heights.
Robb Report
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Hotels Own Introduction
Broadwick Soho: Your Luxe Retreat in the Heart of London's West End
Embodying the seductive charm and rich character of its storied neighborhood, Broadwick Soho stands as an independent luxury hotel in London's vibrant West End. This opulent 57-room retreat captures the grit, glamour, and wild energy of Soho, offering impeccable service and quality. Conceived by a group of friends, Broadwick Soho draws inspiration from the community, essence, and spirit of its unique locale.
Renowned interior designer Martin Brudnizki created Broadwick Soho's enticingly flamboyant townhouse aesthetic. The design artfully infuses Jazz Age opulence with Italian travel inspirations, a touch of English eccentricity, and a sprinkle of Disco fabulousness. Located at the corner of Broadwick Street and Berwick Street, this cosmopolitan haven is a feast for the senses, seamlessly blending glamour and comfort for an unparalleled luxury experience.
Hotel website