Last 10 years: 4 Awards
Don't miss the Ferragamo museum right next door. The fashion brand family is the owners of the hotel.
It certainly feels like your own private address, close to much of what makes Florence so spectacular (including the shopping). Service is highly tailored to each guest, with a personal cocktail upon arrival and personalized shopping recommendations and cultural tours.
Forbes, January 2025The Ferragamo family's latest hotel offering (adding to the Hotel Lungarno and the Continentale) only further establishes their reputation for intimate and fashionable hideaways.
Condé Nast Traveler (US), December 2016Reader’s Choice Awards 2025
Readers of Conde Nast Traveller (UK & US editions) vote for their top hotels and resorts worldwide.
Conde Nast Traveller (UK/US)
The Gold List 2017
A yearly list of favourites from the editors of Condé Nast Traveller, UK edition.
Condé Nast Traveller (UK)
Hotel Collection/Reward Program
Hotels own information
A New Art of Hospitality
Hospitality is an art, and Portrait Firenze has elevated it to a true masterpiece. Embracing a fresh vision of bespoke travel, Portrait replaces uniform luxury with effortless, intuitive personalization. This is not simply a luxury hotel in Florence; it is an intimate, all-suite retreat where discerning travellers discover the exclusivity and individuality they value most.
A Dream Shaped Around You
Travel is a form of dreaming—and at Portrait, that dream becomes reality, infused with the irresistible charm of Italy and its people. Tucked away at an iconic yet discreet address in the heart of Florence, the hotel offers something found nowhere else: a place built around its city, a suite shaped around you, and experiences tailored entirely to your lifestyle. The goal is simple—to make your stay a true portrait of who you are.
An Intimate Collection of Suites
Portrait Firenze offers just 37 rooms and luxury suites, including an exceptional rooftop suite and an expansive 273m² Penthouse Floor. Owned by the Ferragamo family and proudly listed among the Leading Hotels of the World, the property reflects a refined, contemporary elegance that feels both exclusive and deeply personal.
Hotel website