For Amsterdam-esque charm in central London. Whether you’re looking for a short or long stay, are travelling solo or with the family, this aparthotel will cater to locals and tourists alike.
Conde Nast Traveler, September 2025AHEAD 100 2025
Showcasing the years best new or relaunched properties for hospitality experience and design. The international jury consists of architects, interior designers and hotel developers.
AHEAD
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Hotels Own Introduction
A Creative Hub in London Victoria
The July London Victoria is a vibrant neighbourhood destination designed for modern city life—equally suited to short stays, productive workdays, lively nights out or relaxed moments in. Inspired by the nearby theatre district, the hotel’s Art Deco interiors channel old-world glamour with a contemporary edge, bringing character and creativity into everyday living.
Designed for Work, Wellness and Living
Whether you’re here to focus or to unwind, The July offers spaces that adapt to your rhythm. A dedicated co-working area and bookable meeting rooms support productivity, while the gym, sauna and cold room provide space to recharge. From work to wellness, everything flows effortlessly under one roof.
Smart Studio Apartment Living
Perfect for compact yet stylish stays, the thoughtfully designed Studio Apartments combine the comfort of home with the ease of a hotel. Each features a fully equipped kitchen, rainforest shower, king-size bed and carefully curated details that make longer stays as comfortable as short visits.
Dining at The Idler
Blending seasonal British ingredients with Mediterranean influences, The Idler restaurant invites guests to dine at their own pace in a refined yet relaxed setting. Alongside the bar and deli, it creates a social heart where travellers and locals come together from morning to evening.
The July’s First International Address
Marking The July’s first international apartment-hotel, London Victoria sets a new benchmark for hybrid hospitality in the capital. Just a five-minute walk from Victoria underground and coach stations, the property offers the perfect balance of apartment-style living and full hotel service. It is a sharp, stylish city haven—and a true one-stop destination to stay, live, work, dine or simply hang out in the heart of London.
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