A $100 million, top-to-bottom renovation designed by the Rockwell Group has revived the 1911 Beaux-Arts Guardian Life building into a unique celebration of the buzzy neighborhood that surrounds it.
Travel + Leisure, April 2026The W New York - Union Square is back and better than ever. For a design-led base in the middle of Union Square – with stylish spaces to hang out, standout on-site F&B, instant access to a bevy of restaurants and bars, and connectivity to virtually everything in the five boroughs – you simply can’t beat it.
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Hotels Own Introduction
At the Heart of Union Square
W New York – Union Square occupies one of Manhattan’s most vibrant and ever-evolving neighbourhoods. A crossroads of culture, commerce, creativity, and community, Union Square is a place where New York’s many personalities converge. Reflecting the energy of its surroundings, the hotel combines bold design, lively social spaces, and dynamic programming to create a destination that feels unmistakably connected to the city. Here, guests are invited to experience New York on their own terms, whether seeking inspiration, connection, or a fresh perspective on the city.
Contemporary Rooms and Suites
The hotel’s guestrooms and suites pair modern sophistication with sweeping views of the Manhattan skyline. Thoughtfully designed interiors feature stylish living spaces, signature W beds with custom pillow-top mattresses, and premium amenities that elevate every stay. Glamorous yet comfortable, each accommodation offers a private retreat amid the energy of downtown Manhattan.
Design Inspired by New York
Blending historic character with contemporary flair, W New York – Union Square draws inspiration from the spirit of the city itself. Bold interiors, creative details, and locally influenced touches create a sense of place that is both distinctive and authentic. Every space is designed to spark curiosity, encourage interaction, and celebrate the dynamic rhythm of New York life.
Dining and Social Experiences
From acclaimed neighbourhood restaurants to vibrant cocktail venues, some of the city’s most exciting culinary experiences are just moments away. Guests can explore celebrated local dining destinations or enjoy cocktails high above the city at the hotel’s rooftop bar, where skyline views provide the perfect backdrop for an evening in Manhattan.
Experience the City Like a Local
Step outside and discover one of New York’s most iconic districts. The renowned Union Square Greenmarket, a year-round gathering place for local farmers and artisans, is just steps away. Wander through the charming streets of the East and West Village, explore nearby galleries and cultural landmarks, or immerse yourself in the city’s celebrated dining and nightlife scene. With museums, theatres, restaurants, and entertainment venues all within easy reach, W New York – Union Square places guests at the centre of Manhattan’s endless possibilities.
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