Nothing feels cookie cutter at 11 Howard, where every piece of furniture, art, or bath product is enough to make you want to pause and take a look.
Conde Nast Traveler, April 2022There's a huge mural spearheaded by Koons, a Calder mobile in the lobby, the buzzy street-level restaurant Le Coucou, all before you get upstairs to the hotel propera Scandi-chic oasis of soft pink, dove gray, and blond wood.
Condé Nast Traveler (US), April 201711 Howard makes its mark with a Scandinavian design sensibility complemented by impressive artistic credentials, with pieces by Hiroshi Sugimoto and Alexander Calder... High ceilings and plush but minimal furnishings crafted in Denmark set the rooms apart
Wallpaper*, January 2017Already a major hotspot for the city's creative types... the perfect understated statement hotel bang in the midst of crackling, trendsetting SoHo.
Tatler, January 2017Reader’s Choice Awards 2025
Readers of Conde Nast Traveller (UK & US editions) vote for their top hotels and resorts worldwide.
Conde Nast Traveller (UK/US)
Hot List 2017
The editorial team at Condé Nast Traveler (US edition) have vetted hundreds of hotels across the globe to draw up this selection of what they think are the year’s top hotel openings
Condé Nast Traveler (US)
101 Best Hotels in The World 2017
The editors at Tatler Travel Guide have selected their favourite hotels around the world based on first-hand experience of each property.
Tatler
Best Urban Hotels 2016
Wallpaper's jet-set panel of judges have chosen the most unique and inspiring city hotels around the world. Here, we have included the winning as well as shortlisted properties.
Wallpaper*
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Hotels Own Introduction
A New York Story, Your Way
11 Howard’s thoughtful approach to hospitality is rooted in familiarity and ease, encouraging habits, routine, and comfort — all subtly offset by moments of surprise and discovery. It offers a clean slate in the heart of SoHo, where guests are free to create their own New York narratives. Defined by an understated, casual luxury, 11 Howard is a modern classic in the making.
Danish Minimalism Meets SoHo Realism
Blending Scandinavian restraint with the raw energy of New York, the hotel answers the need for a relaxed yet intelligently curated place to stay. Its design philosophy balances calm and character, creating an atmosphere that feels both considered and effortlessly lived-in.
An Iconic Dining Address
Authenticity sits at the heart of the dining experience. Acclaimed restaurateur Stephen Starr partnered with internationally renowned chef Daniel Rose — of Paris institutions Spring and La Bourse et La Vie — to create Le Coucou, an exceptional on-site restaurant that delivers a refined and timeless expression of French cuisine.
Light-Filled, Thoughtful Interiors
The hotel’s 207 guest rooms and suites are defined by wide-plank light oak floors, handcrafted furniture, naturally dyed fabrics, and bespoke artwork. Many feature soaring 11-foot ceilings and oversized windows, flooding the spaces with natural light and framing unexpected views of the city beyond.